Alex’s Story

For years creative types lamented the lack of commercial
500 or 350 seat venues. One of those people was Aleksandar
Vass, himself an actor, writer and producer who also
moonlights as a successful businessman with interests in
over 28 countries around the world.

Hearing the old George Cinemas were being redeveloped, he
moved quickly to secure the site and began urgent
renovations to allow the three spaces to live again with
enhanced capabilities.

Aleks hired Richard Fitzgerald, another actor, writer and
producer who’d been moonlighting as General Manager of
Melbourne’s Her Majesty’s Theatre to help create a versatile
arts hub. In 16 weeks the doors opened on a venue capable of
staging or rehearsing live shows, screening movies, providing
function spaces, well…the possibilities are numerous.

The difference with Alex

A one stop shop that provides a missing link for the performance arts.

For the creators of live or cinematic work Alex offers the perfect place to develop a piece, then find an audience and build that audience on a journey of realizing creative achievement within a viable, commercial context. In other words a project can start small and grow.

Alex is also ‘the next step’ for works developed in the many excellent smaller spaces nearby that need to find a larger audience to better develop and to make money.

It is the perfect venue to modify larger shows and develop more cost effective versions of a production. This would result in a touring version of a show being created, able to fit in the majority of venues around the country and ultimately reach an increased audience.

For our audiences Alex has two words for you- “choice, affordability…and “comfort” …okay three words!

Choice relates to the varied nature of what will be presented at the venue, musical theatre, stand-up comedy, dance, serious drama, opera, classic movies, the list is only limited by imagination. Click here to join Friends of Alex and be kept up to date.

Affordability comes from providing our spaces at rates that are less expensive than most city venues (just 10 minutes away.) This helps to keep ticket prices lower.

Comfort. There’s no point staging great shows if your seats are giving you a sore behind or cramp in the legs or you are exhausted by the time you get there because you’ve had to park in Ringwood!

The seats are designed for comfort, there’s plenty of legroom and we have almost 260 inexpensive car parks across the road.

Alex’s Theatres

Alex’s Team

  • Aleksander Vass

    Founder & Managing Director

    Aleksandar Vass studied drama at The National Theatre in St Kilda in the late 1970s.  He was bitten by the theatre bug from a very early age, performing in a number of musicals, plays and television series in the early ‘80s before becoming Australia’s youngest agent representing over 300 artists.  He was Victorian president of the Theatrical Agents Association for several years.

    In the mid ‘80s, Alek moved into producing with shows including FIDDLER ON THE ROOF with Topol, IT’S A DAD THING, ALL MY SONS, JOSEPH AND HIS TECHNICOLOUR DREAMCOAT, BURN THIS, AMADEUS, HAIR, BARNUM, NOISES OFF, CHASE ME COMRADE, HAMLET, EVITA, COPACABANA, A STREET CAR NAMED DESIRE, THE BLUE ROOM and PLAY 8 to name a few.

    He partnered Kate Whitbread to form MOMO Films to produce and distribute films throughout Australia.  Their films include SURVIVING GEORGIA, which starred Shane Jacobson, Pia Miranda and Holly Valance and CLOUDBURST with Olympia Dukakis and Brenda Fricker.

    Aleksandar has also produced most recently at The Alex Theatre the highly acclaimed productions of BAD JEWS which toured nationally, YOU’RE A GOOD MAN CHARLIE BROWN and the premiere Australian production SEXERCISE – THE MUSICAL.

  • Louise Fox

    Venue Manager

    Over many years, Louise has held senior management roles within various commercial and non commercial arts organisations, including – the Adelaide Festival Centre (Senior Executive: Venue Sales), Australian Dance Theatre (General Manager), State Theatre Company of South Australia (Artistic Administrator), the Adelaide Festival of Arts (Operations Manager), Elder Conservatorium of Music (Administrator) and more recently, as Company Manager for major, commercial productions including The Sound of Music, The Rocky Horror Show and Once – the musical  for GFO; Jersey Boys (Jersey Boys Australia, Melbourne & Perth seasons); A Murder is Announced and the 60th Anniversary national tour of Mousetrap (Michael Coppel, Louise Withers & Associates).   

  • Cherie Hill

    Administrative Services

    Cherie has worked in many different roles within the Arts industry in theatre, education, and television.  Her unique mix of experiences means that she approaches her work here at The Alex with a broad understanding of our clients’ needs. In 2009, she was Wardrobe Supervisor for Season 3 of popular children’s show, The Fairies and went on to tour around the country with the group working in wardrobe, merchandising, and as the female swing. After graduating with a Diploma of Musical Theatre from Patrick Studios Australia in 2013, she worked as a performer in various capacities including as Principal Showgirl at Manu Fieldel’s Melbourne restaurant, Le Grand Cirque, and made an appearance in the 2016 Channel 7 mini series, Molly. Cherie has taught at various performing arts schools throughout Melbourne including the Victorian College of the Arts Secondary School, Patrick Studios Australia, and Ministry of Dance.

  • Tom Lambert

    Theatre Operations

    Tom is best described as a ‘theatre all-rounder’ and his experience both on stage and backstage makes him uniquely qualified to understand the needs of all level of productions when they call Alex Theatre home. He is a graduate of The Victorian College of the Arts and as a performer toured Australia and NZ in Fiddler on the Roof starring Topol. As an arts administrator he worked for The Production Company (2008-2012, Volunteer Manager/Ticketing Manager and Administrator for Midsumma Festival (2008-2012), Assistant Stage Manager for Jubilation for Their Royal Highnesses The Prince of Wales and The Duchess of Cornwall (2012) Tom toured nationally as Deputy Company Manager for the Australian tour of Chitty Chitty Bang Bang in 2013 and 2014 as Assistant Company Manager for the Australian tour of The King and I.

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